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Market Research, pt.3: Where To Go
A comprehensive list of marketing research sources would fill a book. However, there are a few titles and sources that are good starting points for any market research process. And don't forget your local librarian, who is trained to find information.
U.S. Bureau of the Census Publications. U.S. Government Printing Office, Washington, DC 20402
Encyclopedia of Business Information Sources. Gale Research Inc. Detroit, Michigan.
Encyclopedia of Associations. Gale Research Inc. Detroit, Michigan
Sales and Marketing Management Survey of Buying Power. Bill Communications, Inc. Sales and Marketing Management, New York, NY 10017
Thomas Register of American Manufacturers and Thomas Register Catalog File. Thomas Publishing Co., New York, NY 10119
The Source Book of Zip Code Demographics. CACI Marketing Systems. Arlington, Virginia
The Official Guide to Household Spending. New Strategist. Ithaca, New York
Internet Web Sites:
www.marketingtools.com - The American Demographics Magazine site. Excellent source for consumer and lifestyle market data.
www.fedstats.gov - Comprehensive site for all federal agencies and statistics such as census data.
www.sbaonline.sba.gov - Official site of the U.S. Small Business Administration. Contains information about lending and sources of help.
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