Book Review: ZIP Code Demographics

Find More about Your Business's Target Market

By Nancy Gibson
Choctaw County Chamber of Commerce

Whether your business idea has a chance to make it in today's global market and changing environment depends on doing some homework. This week's book review from a new book in the AERN (Alabama Entrepreneurial Research Network) Center for small business is titled Zip Code Demographics.

If you have decided now is the time to go into business for yourself, you might wonder what zip code demographics have to do with anything.

Entrepreneurial business has a lot to do with marketing. You are going to market goods or services to your target audience. How do you know these people will want your services?

In the new book Zip Code Demographics you can define the area you expect to market to and research some interesting statistics having to do with spending habits.

Zip Code Demographics will also let you know how our community compares with others. Comparing this area's spending habits with those of other communities can sometimes help you in your business decisions.

Knowing all the facts before you go into business will help you to succeed.

Call your nearest AERN Center or the Bruno Business Library to book an appointment that will get you started on a path to business ownership.