Shoe Repair Shop Expands Thanks to AERN
By Brett Bralley, AERN Intern
Husband and wife business owners Jack and Jane McKnight have been in retail business in Monroeville for quite some time. Earlier this year the McKnights decided to expand their business, McKnight Shoe Repair, and change their store's name. The new business is a company that sells a wide variety of products and brands.
They used business resources at the Alabama Entrepreneurial Research Network site at the Monroeville/Monroe County Chamber of Commerce to help make the leap. Sandy Smith, director of the chamber of commerce, helped the McKnights utilize the AERN resources. "The assistance we provided was in helping rewrite their business plan, referring to some of the business plans available through AERN, and also providing more up-to-date demographics and doing research on competitive products in the area," explained Smith.
The McKnights moved their shoe repair store from an old rented building to a new, wide-open facility. Smith said, "As a result of the move, the McKnights are able to offer more selection, particularly in women's shoes." The McKnights changed the business's name to McKnight Liquidation to emphasize the wide variety of products they sell, including school uniforms, men's work and recreation boots, and a wide selection of women's shoes, according to an article in The Monroe Journal.
"We buy our merchandise from stores that have had to close their doors, and for other similar reasons," said Jack McKnight in The Monroe Journal's article. "That way, we can offer good quality merchandise at lower prices."
Smith said the AERN materials helped the McKnights determine how many areas they would be catering to with their business. "We were able to pull information from the Buxton report that demonstrated that shoes are difficult to find in Monroeville/Monroe County and even in surrounding areas," she said. "The store will serve clients in a larger area than just Monroeville."
From AERNews, Vol. 10, No. 2, Summer 2010